Club Brugge is more than 90 minutes of soccer. It is every match day, every move, every purchase, every action and every moment when you show that you live Club. That is why we are renewing Club Membership this season. Last year we launched Club Loyalty, which allowed you to earn points and receive benefits based on your involvement and purchases. This season we are building on that with more gifts, more challenges, more badges and even more exclusive prizes.
The revamped Club Membership revolves around three components:
1. Saving Loyalty points | You earn points thanks to your involvement and purchases at Club Brugge. The more points you earn, the more benefits you unlock! Each milestone brings you closer to Gold Member status. |
| 2. Club Challenges | During the season you can participate in various Club Challenges. Do you complete a challenge? Then earn a badge and win a great prize. Collect all badges? Then at the end of the season you have a chance to win one of our top prizes. |
| 3. Gold Member LOTS | Gold Members get more benefits than ever this season. Besides 5% cashback on their season ticket, they also have a chance to win unique Club Brugge experiences that you can't just buy. |
| 4. New duration |
The duration of your membership changes from one season to one year. So you will always enjoy a full year of all Club Membership benefits, regardless of when you purchase your membership. |
As a Club Member, you earn loyalty points. Points can be earned by coming to a game, making purchases in the Club Shop or, as a subscriber, releasing your seat. The points you save bring you step by step closer to new gifts. Once you reach a milestone, you unlock the corresponding gift. After that, you just keep on saving toward the next milestone.
Here are this season's milestones:
| 250 loyalty points | Do you reach the first 250 points? Then Club treats you to a free drink. Schol! |
| 500 loyalty points | At 500 points you get a unique bracelet, available exclusively to Club Members at this milestone. |
| 850 loyalty points | At 850 points you get a unique Club Brugge item. You get a miniature shirt of the new home shirt! |
| 1300 loyalty points | Do you reach 1300 points? Then you will receive a ticketing voucher of €15. You can use this so that you, or someone else, can enjoy a game at Jan Breydel at a discount. |
| 1891 loyalty points | Do you reach the final goal of 1891 loyalty points? Then you unlock the coveted Gold Member status. As a Gold Member you also get 5% cashback on your subscription. |
In addition to loyalty points, we are also introducing Club Challenges this season . Throughout the season you will be given different challenges that you can participate in as a fan. Each challenge runs in a specific period and you complete it as a fan by doing specific actions at Club Brugge. Do you complete a challenge? Then you will earn a badge. Each badge also gives you a chance to win great prizes.
Did you complete all challenges and save all badges? Well done! You have a chance to win top prizes, such as a matchworn shirt.
Collect all badges
Did you complete all challenges and collect all badges? Well done! You'll receive one last badge for completing all challenges and have the chance to win top pri zes, such as a matchworn shirt.
Challenge 1: Holiday Attendance - Free Your Seat
This is one of the challenges you can achieve during the period 15/07 - 15/09. Are you going on vacation which prevents you from attending a match? Release your seat to another fan via Free Your Seat. By releasing your seat you can win another vacation! Thanks to Betsson.sport, you'll go on a European Champions League away with Club Brugge!
Did you prove last season that you are an absolute Club fan by achieving your Gold Member status? Then this season you will get access to several exclusive Gold Member lotteries in the Club App. These give you the chance to win unique Club experiences that you can't just buy!
How about a sideline or kick-off experience? Maybe you'll win a Player Meeting or a European Gold Member trip with Club Brugge in the Champions League. Or have you always wanted to attend a press conference? You can win it all as a Gold Member.
Throughout the season we add draws, keeping you informed via the Club App.
Not a Gold Member this season? Save your 1891 loyalty points until the end of this season, and you'll have a chance to win these promotions next season, too.
We have changed the duration of our membership. Previously, your membership ran concurrently with the season. This meant that fans who joined later in the season could not always enjoy all the benefits for a full year. Now your membership runs for one full year from the date of purchase. For example, if you buy a membership on November 1, 2026, it will run until November 1, 2027.
This way, you can enjoy a full year of Club Membership at any time of the year.
IMPORTANT! At the end of the term, your subscription will automatically renew to a new season. This with the benefits and at the price of that season. Do you still want to cancel your membership after one year? You can do so quickly, easily and without hassle in your account.
What about your loyalty points?
Your membership runs for one year from the date of purchase, but your loyalty points remain linked to the season. That means:
- You earn points during the season, your points are reset to zero at the beginning of the season, and in the new season everyone starts the Road to Gold again.
- If you renew your membership during the season, you keep the loyalty points you were earning during that season and continue earning them towards the next milestone.
A concrete example: if you buy a Club Membership on November 1, 2026, you will enjoy a full year of membership benefits, until November 1, 2027. You save loyalty points until the end of the 2026-2027 season. At the start of the new 2027-2028 season, everyone starts saving again. If you renew your membership on November 1, 2027, you will keep the points you have already accumulated that season and continue to save on your Road to Gold.
